Brand Identity and Personality

1. Have you defined unique brand qualities and characteristics? Yes No

2. Have you identified core personality traits for your brand? Yes No

3. Is your brand's messaging consistent across all channels? Yes No

Customer Alignment and Community Engagement

4. Is your brand aligned with your customers' values and aspirations? Yes No

5. Do you encourage and display customer testimonials and reviews? Yes No

6. Do you engage with your local community? Yes No

7. Are you using digital platforms where your target audience is active? Yes No

8. Do you use visually engaging and consistent digital content? Yes No

9. Is your digital content accessible and inclusive? Yes No

10. Have you defined a unique selling proposition (USP) that sets your brand apart? Yes No

11. Are you consistently communicating your USP across channels? Yes No

12. Have you established a distinct position in the marketplace? Yes No

13. Do you offer incentives for customer referrals? Yes No

14. Do you have a loyalty program to encourage repeat purchases? Yes No

15. Do you encourage and reward customer advocacy? Yes No

16. Is your core message simple, clear, and easy to understand? Yes No

17. Do you use emotional storytelling in your brand messaging? Yes No

18. Are you creating a strong emotional connection with customers? Yes No

19. Do you provide a consistent, positive experience across all customer touchpoints? Yes No

20. Do you track brand performance metrics (awareness, engagement, loyalty)? Yes No

21. Do you adapt your brand strategy based on feedback and metrics? Yes No

22. Do you have a crisis management plan for protecting brand reputation? Yes No

23. Do you actively work on building brand equity through customer loyalty? Yes No

24. Are you consistent in delivering high-quality products or services? Yes No

25. Do you use brand ambassadors or customer advocates to promote your brand? Yes No