As a business owner in New Orleans have you ever thought, “What’s the point of having a website if nobody can find it?” And that’s a great point and the the solution you need is called search engine optimization (SEO). It’s a lot like a game of chess and the winner ranks at the top of Google’s search results. The more moves you make, the more options you have available to you, the better off you’ll be. The same is true of your website. If you want to rank well in Google, Bing, and other search engines, you need to search engine optimize your website.
Consider these 5 reasons to add Search Engine Optimization to your marketing plan.
1. INCREASED VISIBILITY
If you want to attract more customers to your business, you need to make sure they can find you. An increasing number of consumers are turning to online search to research products, services, and businesses before making their purchase decisions. SEO is a general term that includes an assortment of different methods to accomplish one goal: to improve your business’s ranking in search results.
2. MORE (HIGH-QUALITY) WEB TRAFFIC
There’s more to SEO than simply trying to be seen in search results. The overall goal of any SEO strategy is to drive more qualified traffic to your business’s website, and ultimately, generate more leads. With the right strategy in place, you can increase your ranking in the right search results, improve the odds that a potential customer will find your business, and get them to click through and visit your website.
The trick to attracting the right traffic to your website is to be strategic with your keywords and other elements of your SEO strategy. Rather than focus on broad, generic keywords with the goal of being seen by as many people as possible, spend time doing research to determine which keywords will be the most relevant and effective for your business.
When your business is at the top of the list of search results, more people are likely to click through and visit your website. Each of these visitors presents a new opportunity to gain a new customer for your business. For that reason, it’s also important that your website offers a quality user experience that leaves visitors with a favorable impression of your business.
3. ESTABLISH TRUST & CREDIBILITY
Research shows that 75% of searchers never scroll past the first page of their provided search results; that’s how credible the overwhelming majority of people using Google seem to think of all the listings that show up on the “sacred” first page!
SEO is what will help your website climb its way up local search result rankings, and in turn will also add more trust and credibility to your brand. You will need to hire a professional web design company to get you the most out of your website. You need a web design with SEO experience to optimize every part of your website. As Google’s algorithms and site crawlers analyze and assess your web pages for optimization, a well-optimized website will stand out to Google, which plays a significant role in determining search engine page rankings.
To put it simply, the higher your business ranks on local, relevant search engine results, the more enticing it will look in the eyes of those who are actively searching for the products and services your company provides.
4. YOUR COMPETITORS ARE USING IT
You aren’t the only one vying for the attention of your target audience. Your competitors are also hoping to attract more leads, and at least a few are probably already using SEO to boost their digital presence. If you aren’t doing the same, you’re losing out on business to your competition.
Another thing to remember is that even once you’ve reached the top of the ranks in search results, your work isn’t over. In order to maintain your ranking, you need to be continuously optimizing your site and overall presence for SEO.
Luckily, even small businesses can find ways to succeed and even outrank much larger competitors. In the end, it’s all about having the right SEO strategy and putting forth the time and effort needed to give your business a competitive edge.
5. BUILD TOWARD LONG-TERM SUCCESS
While most people associate digital marketing strategies with more immediate, short-term gains, SEO is the exception with that perception. A well-rounded SEO strategy incorporating everything from keyword research, link building, content marketing and more sets your company’s website and online presence up for long-term success and sustainability.
The longer you continue to implement SEO tactics into your overall digital marketing campaign, the more you’ll continuously be rewarded. Your website will climb higher in search engine rankings, your online reviews will continue to multiply, your social media presence will continue to evolve; the list goes on and on!
The most important reason to invest in SEO is that it’s a long-term investment. The more traffic your site gets, the more money you can make. SEO is a great way to ensure that your site stays on the first page of Google. It’s also a great way to get more people to visit your site and learn about your products and services. If you have a business in New Orleans and you need a search engine optimized website, please get in touch with us. We would love to help you rank at the top of Google.